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Smiling woman in plaid shirt and beanie holding gift box outdoors with man wearing brown jacket, wrapped in Christmas lights

Abercrombie & Fitch Abercrombie & Fitch Holiday 25 2025

About

This campaign image for the Abercrombie & Fitch Holiday 25 project was photographed by Clément Pascal, featuring makeup by Mark de los Reyes and models Deon Hinton, Salem Mitchell, and Tess McMillan. Set outdoors against a lush green woodland backdrop, a smiling blond woman wearing a patterned beanie and a red plaid shirt stands near a wooden ladder holding a wrapped gift box. Next to her, a smiling man wearing a brown jacket with a fleece collar looks upward, with both figures playfully draped in glowing Christmas lights. The composition has an editorial lifestyle register with natural daylight filtering through the trees, capturing a warm and candid festive moment.

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Background

Woodland

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Advertising Campaign