Abercrombie & Fitch Abercrombie & Fitch Holiday 25 2025

Description

This campaign image for the Abercrombie & Fitch Holiday 25 project was photographed by Clément Pascal, featuring makeup by Mark de los Reyes and models Deon Hinton, Salem Mitchell, and Tess McMillan. Set outdoors against a lush green woodland backdrop, a smiling blond woman wearing a patterned beanie and a red plaid shirt stands near a wooden ladder holding a wrapped gift box. Next to her, a smiling man wearing a brown jacket with a fleece collar looks upward, with both figures playfully draped in glowing Christmas lights. The composition has an editorial lifestyle register with natural daylight filtering through the trees, capturing a warm and candid festive moment.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Woodland

Context

Advertising Campaign