Abercrombie & Fitch Abercrombie & Fitch Holiday 25 2025

Description

This black and white editorial campaign image for Abercrombie & Fitch Holiday 25, photographed by Clément Pascal, features four models running joyfully through a grassy clearing near dense pine trees. The group includes individuals carrying wrapped holiday gift boxes, dressed in layered seasonal clothing such as plaid shirts, jackets, and a patterned beanie. Natural light illuminates the outdoor scene, highlighting the textures of the foliage, grass, and clothing. The composition captures a candid, energetic moment with gifts resting on the ground in the foreground.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Woodland

Context

Advertising Campaign