Abercrombie & Fitch Abercrombie & Fitch Holiday 25 2025

Description

Captured for the Abercrombie & Fitch Holiday 25 campaign by photographer Clément Pascal, this outdoor scene features a man and woman decorating a large evergreen Christmas tree in a grassy field backed by dense woodland. The woman, wearing a red plaid flannel shirt and knit beanie, stands atop a rustic wooden ladder while stringing multicolored Christmas lights. Beside her, a man in a brown zip jacket and navy trousers holds the base of the ladder, looking upward. A rich collection of plaid, red, and blue wrapped presents is arranged across the grass below.

Style

Vertical, Commercial, Earthy, Nostalgic

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Event

Christmas

Color

Background

Woodland

Context

Advertising Campaign