Brand
Abercrombie & Fitch Abercrombie & Fitch Holiday 25 2025
Associated creatives
Tags
Description
A man and a woman share a kiss on a dark wood cabin porch decorated with pine garlands and colorful holiday string lights. The man balances on a small wooden stepladder wearing a brown jacket, plaid scarf, grey sweatpants, flat cap, and hiking boots as he hangs lights along the eave. The woman stands on the deck beside him dressed in a red scarf, knit beanie, white top, plaid shorts, and tall black boots over cream socks. The photograph features warm natural lighting with visible analogue medium-format film frame text along the top edge.
Style
Vertical, Commercial, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Event
Christmas
Color
Caramel (30%)
Medium Grey (30%)
Scarlet (20%)
Off-Black (20%)
Background
House
Context
Advertising Campaign