Zomer Spring 2025 Ad Campaign 2025

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Captured by photographer Fumi Homma, this campaign image for Zomer's Spring 2025 collection features model Asako Sato walking through the expansive landscape of Yoro Park in Gifu Prefecture, Japan. Styled by Imruh Asha with hair by Kazuhiro Naka and casting by Taka Arakawa, the scene is art-directed by Zomer creative directors Danial Aitouganov and Imruh Asha. The single figure wears a vibrant, multi-coloured patterned dress, contrasting with the dry grassy terrain and dense surrounding evergreen trees. In the background, dramatic, rolling green mountains rise beneath a bright sky punctuated by scattered white clouds and distinct architectural green-domed structures. Natural daylight illuminates the wide outdoor setting, casting crisp shadows across the slope.