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ProjectSpring 2025 Ad Campaign
Model wearing a colourful patterned dress standing on a modern architectural balcony with mountain and sky background

Spring 2025 Ad Campaign 2025

Associated creatives

Danial Aitouganov and Imruh Asha
Danial Aitouganov and Imruh AshaZomer Creative Directors
Fumi Homma
Fumi HommaPhotographer
Asako Sato
Asako SatoModel
Imruh Asha
Imruh AshaStylist
Kazuhiro Naka
Kazuhiro NakaHair
Taka Arakawa
Taka ArakawaCasting Director
Yoro-Park
Yoro-ParkLocation
Gifu Prefecture
Gifu PrefectureLocation
Japan
JapanLocation

Tags

model in patterned dresspatterned dresswoman in dressmodel standing on balconycolorful dress

Description

Zomer presents its Spring 2025 ad campaign photographed by Fumi Homma, featuring model Asako Sato styled by Imruh Asha. The scene captures a model standing on the expansive concrete balcony of a brightly colored modernist architectural structure with bold yellow, red, and white geometric planes. In the background, lush mountainous terrain under a clear blue and white sky complements the natural surroundings of Yoro-Park in Gifu Prefecture, Japan. Hair styling is directed by Kazuhiro Naka with casting by Taka Arakawa, completing the vivid editorial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Lime (40%)
Lemon (30%)
Crimson (30%)

Background

House

Context

Advertising Campaign