Logo
  • Home
  • ·Media
  • ·Zomer Spring 2025 Ad Campaign Editorial Portrait
BrandZomer
ProjectSpring 2025 Ad Campaign
Model in rust-coloured top and white shorts leaning against concrete wall in park landscape for Zomer ad campaign.

Zomer Spring 2025 Ad Campaign 2025

Associated creatives

Danial Aitouganov and Imruh Asha
Danial Aitouganov and Imruh AshaZomer Creative Directors
Fumi Homma
Fumi HommaPhotographer
Asako Sato
Asako SatoModel
Imruh Asha
Imruh AshaStylist
Kazuhiro Naka
Kazuhiro NakaHair
Taka Arakawa
Taka ArakawaCasting Director
Yoro-Park
Yoro-ParkLocation
Gifu Prefecture
Gifu PrefectureLocation
Japan
JapanLocation

Tags

woman leaning on wallwoman leaningrust topwhite shortsconcrete wallmodel posing outdoors

Description

Captured by photographer Fumi Homma for Zomer's Spring 2025 ad campaign, this vertical portrait features a model leaning against a low concrete wall in an outdoor park setting in Japan. The subject wears a rust-coloured sleeveless top paired with white patterned shorts and dark mules. The natural lighting highlights the textured ground and surrounding greenery under a partly cloudy sky. Styled by Imruh Asha, the composition balances architectural concrete elements with organic landscape features.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Rust (50%)
Pure White (50%)

Background

Park

Context

Advertising Campaign