Zomer Spring 2025 Ad Campaign 2025

Description

Captured for Zomer's Spring 2025 ad campaign by photographer Fumi Homma, this outdoor editorial image features model Asako Sato lying on a textured concrete slope. The model wears a vibrant, multicolored floral print dress paired with white footwear. Sunlight casts a distinct shadow across the paved surface under natural daylight conditions. The background consists of rolling green hills densely planted with trees under a clear sky. Creative direction by Danial Aitouganov and Imruh Asha shapes the artistic vision of the shoot.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Park

Context

Advertising Campaign