Zomer Spring 2025 Ad Campaign 2025

About

Captured for Zomer's Spring 2025 ad campaign by photographer Fumi Homma, this outdoor editorial image features model Asako Sato lying on a textured concrete slope. The model wears a vibrant, multicolored floral print dress paired with white footwear. Sunlight casts a distinct shadow across the paved surface under natural daylight conditions. The background consists of rolling green hills densely planted with trees under a clear sky. Creative direction by Danial Aitouganov and Imruh Asha shapes the artistic vision of the shoot.