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  • ·Zomer Spring 2025 Ad Campaign Editorial by Fumi Homma
BrandZomer
ProjectSpring 2025 Ad Campaign
Model standing against a vibrant yellow and pink wall wearing a dark jacket and colourful fringed skirt outdoors in Japan.

Zomer Spring 2025 Ad Campaign 2025

Associated creatives

Danial Aitouganov and Imruh Asha
Danial Aitouganov and Imruh AshaZomer Creative Directors
Fumi Homma
Fumi HommaPhotographer
Asako Sato
Asako SatoModel
Imruh Asha
Imruh AshaStylist
Kazuhiro Naka
Kazuhiro NakaHair
Taka Arakawa
Taka ArakawaCasting Director
Yoro-Park
Yoro-ParkLocation
Gifu Prefecture
Gifu PrefectureLocation
Japan
JapanLocation

Tags

model posing against wallmodel posingmodelfringed skirtdark jacketsilver shoes

Description

A model stands posed against a brightly coloured architectural structure featuring large vertical panels of pink, yellow, and black in Gifu Prefecture, Japan. The model wears a dark tailored jacket paired with a distinctive fringed skirt adorned with multi-coloured yarn strands and silver footwear. Natural daylight casts sharp shadows across the vividly painted walls, creating a graphic and sculptural composition. This image forms part of the Zomer Spring 2025 ad campaign, styled by Imruh Asha with hair by Kazuhiro Naka and photography by Fumi Homma.

Style

Editorial, Vertical, Graphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Golden Yellow (30%)
Blush (20%)

Background

Public Square

Context

Advertising Campaign