Zomer Spring 2025 Ad Campaign 2025

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Captured by photographer Fumi Homma for the Zomer Spring 2025 ad campaign, this vertical portrait features a model crouching on an inclined concrete pathway outdoors. The model wears a sleeveless dress covered in a vibrant, multi-coloured floral pattern featuring shades of yellow, green, and red. The background reveals lush green trees and rugged mountains under a clear blue sky with soft white clouds, staged at Yoro-Park in Gifu Prefecture, Japan. The natural lighting casts clear diagonal shadows across the ground, emphasizing the stark contrast between the structured pathway and the organic landscape.