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  • ·Zomer Spring 2025 Ad Campaign Editorial Portrait
BrandZomer
ProjectSpring 2025 Ad Campaign
Model wearing a vibrant floral print dress crouching outdoors against a landscape of green mountains under a bright sky.

Zomer Spring 2025 Ad Campaign 2025

Associated creatives

Danial Aitouganov and Imruh Asha
Danial Aitouganov and Imruh AshaZomer Creative Directors
Fumi Homma
Fumi HommaPhotographer
Asako Sato
Asako SatoModel
Imruh Asha
Imruh AshaStylist
Kazuhiro Naka
Kazuhiro NakaHair
Taka Arakawa
Taka ArakawaCasting Director
Yoro-Park
Yoro-ParkLocation
Gifu Prefecture
Gifu PrefectureLocation
Japan
JapanLocation

Tags

woman crouching on pathwaywoman crouchingwoman on pathwaycolourful floral dressfloral dressdressmodel posing outdoorsmodel posing

Description

Captured by photographer Fumi Homma for the Zomer Spring 2025 ad campaign, this vertical portrait features a model crouching on an inclined concrete pathway outdoors. The model wears a sleeveless dress covered in a vibrant, multi-coloured floral pattern featuring shades of yellow, green, and red. The background reveals lush green trees and rugged mountains under a clear blue sky with soft white clouds, staged at Yoro-Park in Gifu Prefecture, Japan. The natural lighting casts clear diagonal shadows across the ground, emphasizing the stark contrast between the structured pathway and the organic landscape.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Golden Yellow (40%)
Forest Green (30%)
Scarlet (30%)

Background

Mountain

Context

Advertising Campaign