Zomer Spring 2025 Ad Campaign 2025

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This vertical editorial portrait is part of the Spring 2025 ad campaign for brand Zomer, photographed by Fumi Homma and styled by Imruh Asha. The shot features model Asako Sato resting against a cream-colored outdoor sofa set within the architectural landscape of Yoro Park in Gifu Prefecture, Japan. The subject wears a brown long-sleeve cardigan accented with a pink floral brooch and a brown skirt, paired with dark footwear. Natural daylight illuminates the scene, highlighting the textural interplay between the fabric, the modern concrete structures, and the surrounding natural ground. Casting direction was handled by Taka Arakawa, with hair styling by Kazuhiro Naka.