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  • ·Zomer Spring 2025 Ad Campaign Editorial Portrait
BrandZomer
ProjectSpring 2025 Ad Campaign
Model leaning against a light outdoor sofa wearing a brown cardigan and skirt in an architectural park setting.

Zomer Spring 2025 Ad Campaign 2025

Associated creatives

Danial Aitouganov and Imruh Asha
Danial Aitouganov and Imruh AshaZomer Creative Directors
Fumi Homma
Fumi HommaPhotographer
Asako Sato
Asako SatoModel
Imruh Asha
Imruh AshaStylist
Kazuhiro Naka
Kazuhiro NakaHair
Taka Arakawa
Taka ArakawaCasting Director
Yoro-Park
Yoro-ParkLocation
Gifu Prefecture
Gifu PrefectureLocation
Japan
JapanLocation

Tags

woman leaning on sofawoman in brown cardiganbrown cardigancardiganbrown skirtskirtpink floral broochfloral broochbroochasako satoasian woman leaningasian woman

Description

This vertical editorial portrait is part of the Spring 2025 ad campaign for brand Zomer, photographed by Fumi Homma and styled by Imruh Asha. The shot features model Asako Sato resting against a cream-colored outdoor sofa set within the architectural landscape of Yoro Park in Gifu Prefecture, Japan. The subject wears a brown long-sleeve cardigan accented with a pink floral brooch and a brown skirt, paired with dark footwear. Natural daylight illuminates the scene, highlighting the textural interplay between the fabric, the modern concrete structures, and the surrounding natural ground. Casting direction was handled by Taka Arakawa, with hair styling by Kazuhiro Naka.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Beige (50%)

Background

Public Square

Context

Advertising Campaign