Zomer Spring 2025 Ad Campaign 2025

About

This vertical campaign portrait captured by photographer Fumi Homma for the Zomer Spring 2025 advertising campaign features a model standing against a tree trunk on a sloped concrete ground. The subject wears a dark tailored blazer paired with a colourful fringe skirt and sneakers, and holds a blue folding chair against the tree. Styled by Imruh Asha with hair by Kazuhiro Naka and casting by Taka Arakawa, the shot is set against an open sky backdrop. The creative direction is led by Danial Aitouganov and Imruh Asha.