BrandZara
ProjectSUMMER MEMORIES

Zara SUMMER MEMORIES 2026
Associated creatives
Tags
Description
Three children are seated together on brown leather-upholstered bench seating inside a train cabin, captured for the Zara Summer Memories campaign by photographer Toby Coulson. On the left, a young boy in a white printed t-shirt looks out the window. In the center, a young girl holds a toy camera up to her eye while smiling. On the right, another young girl in a striped dress interacts with a snack. The natural lighting highlights the candid, nostalgic mood of the journey, with film borders framing the vertical composition.
Style
Editorial, Vertical, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (30%)
Chocolate (40%)
Navy (30%)
Context
Advertising Campaign, Lookbook

