Zara SUMMER MEMORIES 2026

Description

This campaign image for Zara's Summer Memories project, photographed by Toby Coulson with styling by Julia Sanchis Meseguer, captures a joyful moment on a sunlit sandy beach. A young black child wearing a pink swimsuit and goggles sits near a sandcastle, framed by a yellow-and-white striped beach tent in the foreground and a woven beach chair. In the background, a blue-and-white striped umbrella stands open against the ocean horizon and clear sky under natural light. The analogue aesthetic features warm tones and a grainy film texture, evoking a nostalgic summertime atmosphere.

Style

Editorial, Horizontal, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign