BrandZara
ProjectSUMMER MEMORIES

Zara SUMMER MEMORIES 2026
Associated creatives
Tags
Description
A young child rides a carousel horse outdoors during daylight, captured with natural lighting and an authentic film aesthetic. The subject wears a coordinated green and yellow patterned knit short-set with a matching headband, paired with clear jelly sandals. They are smiling brightly while holding onto the carousel pole. The ornate carousel features painted details, golden poles, and a classic carnival atmosphere. The composition emphasizes joyful motion and nostalgic summer storytelling for the Zara campaign photographed by Toby Coulson.
Style
Editorial, Vertical, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Sage (50%)
Mustard (30%)
Pure White (20%)
Background
Set-dressed
Context
Advertising Campaign, Lookbook

