ProjectSUMMER MEMORIES

SUMMER MEMORIES 2026
Associated creatives
Tags
Description
Four children are gathered in front of an ice cream kiosk near the coast, holding ice cream cones and enjoying a sunny day outdoors. The group includes a young child kneeling in a patterned romper, a child standing beside the kiosk holding a cone, another child laughing with arms raised, and a child with dark hair holding a cone near the edge of the frame. The scene is shot in natural daylight with a clear sky overhead and a glimpse of the ocean in the background. Toby Coulson photographed the campaign, styled by Fashion Editor Julia Sanchis Meseguer as part of the Summer Memories project for Zara.
Style
Editorial, Vertical, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Off-White (50%)
Navy (30%)
Background
Street
Context
Lookbook

