ProjectSUMMER MEMORIES

SUMMER MEMORIES 2026
Associated creatives
Tags
Description
Children pose playfully in front of an ice cream kiosk near a sunny coastal beach setting for the Zara Summer Memories campaign. Photographed by Toby Coulson with fashion styling by Julia Sanchis Meseguer, the image captures a nostalgic outdoor scene with warm natural daylight. Four children are featured in the frame, wearing patterned dresses and casual apparel while enjoying ice cream. The composition is horizontally framed with soft textures and a candid, documentary-style aesthetic.
Style
Documentary, Horizontal, Retro, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Medium Grey (30%)
Background
Sandy Beach
Context
Advertising Campaign

