Zara SUMMER MEMORIES 2026

Description

A young child stands along a coastal promenade, holding a small toy camera up to their eye to take a picture. The child has voluminous dark curly hair tied back with a dark headband and wears a light-colored cream dress with long puffed sleeves. The background features a wide sandy beach, gentle ocean waves under a pale sky, and paved stone ground under natural daylight. This campaign image for Zara is part of the Summer Memories project, photographed by Toby Coulson with fashion styling by Julia Sanchis Meseguer.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign