Brand
ProjectSUMMER MEMORIES
Zara SUMMER MEMORIES 2026
Associated creatives
Tags
Description
This editorial photograph for the Zara Summer Memories project captures a tranquil coastal scene on a sandy beach by the ocean. At the center stands an elaborate sandcastle adorned with towers and small decorative buckets. Nearby in the sand rest two tennis rackets with red handles, a pale blue folding beach chair, and various children's beach toys. The soft, warm lighting creates a nostalgic atmosphere, characteristic of a hazy summer day by the shore. The composition is shot with natural warmth and an analog film aesthetic, highlighting textures of sand and weathered wood.
Style
Editorial, Horizontal, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Background
Sandy Beach
Context
Advertising Campaign, Editorial