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BrandWHEN
ProjectBrand Identity
Billboard advertising campaign for WHEN featuring a woman in a white dress standing in tall grass against a blue sky.

WHEN Brand Identity 2024

Associated creatives

Universal Favourite
Universal FavouriteGraphic Design
Benito Martin
Benito MartinPhotography

Tags

billboard advertisementbillboardadvertisementWHEN brand identitybrand identityoutdoor advertisinglarge typographytypography

Description

An outdoor billboard advertising campaign for the brand WHEN, featuring graphic design by Universal Favourite. The billboard displays large yellow typography spelling WHEN across a photographic backdrop of a woman in a white dress standing outdoors among tall grass under a clear blue sky. Additional text on the billboard reads Own your fertility and the web address whenfertility.com.au. The large format signage is mounted on a concrete wall above paved concrete ground.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Enterprise & B2B Software

Color

Pure White (50%)
Lemon (50%)

Background

Carpark

Context

Out of Home (OOH)