WHEN
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2024
Description
Universal Favourite developed the brand identity for WHEN, a fertility-focused health platform. The project establishes a cohesive visual language through minimalist typography, vibrant yellow color blocking, and organic graphic shapes that anchor both digital interfaces and print assets. Photography by Benito Martin grounds the identity in naturalistic settings, utilizing warm, directional light and botanical shadows to soften the clinical nature of product packaging and instructional brochures. The resulting system balances clean, modern graphic design with approachable, human-centric imagery across web platforms and large-format outdoor billboards.
Style
Horizontal, Commercial, Minimalist, Clean
Techniques
Typography
Color
Pure White
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.