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BrandWHEN
ProjectBrand Identity
Billboard advertising campaign for WHEN featuring graphic panels with typography and portraits of women.

WHEN Brand Identity 2024

Associated creatives

Universal Favourite
Universal FavouriteGraphic Design
Benito Martin
Benito MartinPhotography

Tags

billboard advertisingbillboard adbrand identityadvertising campaigntypographygraphic design

Description

This image showcases a billboard advertising campaign for the brand WHEN, featuring a multi-panel layout set against an urban street background. Designed with graphic design elements by Universal Favourite, the composition incorporates striking typography, yellow circular graphic overlays, and portraits of women with thoughtful expressions. Tree shadow patterns cast across the upper sections of the panels, blending natural light effects with clean studio-style layouts. The bold black logotype and typographic questions about fertility form a central narrative throughout the display.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Golden Yellow (30%)
Jet Black (40%)

Context

Out of Home (OOH)