WHEN Brand Identity 2024

About

An overhead view displays the brand identity materials for WHEN, created by Universal Favourite. The flat lay arrangement includes a custom box with the WHEN logotype, an instructional fold-out brochure, and accompanying cards featuring green and earth-toned graphics. The items rest on a polished wooden tabletop illuminated by gentle, slanting natural light that casts soft window shadows across the surface. A ceramic cup containing dried white strawflower stems sits in the upper left corner next to a round container. The clean, modern graphic design emphasizes minimalist typography and cohesive green and neutral colour palettes.