Brand Identity 2023

Associated creatives

Among EqualsProjects by

Zak GroupProjects by

Orchidea AgencyProjects by

Snøhetta DesignProjects by

Too GallusProjects by

Description

Three black advertising poster frames are mounted side by side on a weathered grey wooden wall above a concrete sidewalk. The left poster features a classical oil painting of an eighteenth-century woman layered with diagonal branded stickers bearing the name Marie. The center poster displays bold uppercase black typography stating "The less your skin misbehaves the more you can" alongside a small illustration of a cake with a skull cherry. The right poster features the word Uncouth in a bold white handwritten font set against a solid dark grey background with supporting descriptive text below. Natural daylight illuminates the entire street-level display, showing visible textures in the wood panels and poster paper.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Natural light

Industries

Skincare

Color

Jet Black (50%)

Pure White (50%)

Background

Concrete Texture

Context

Out of Home (OOH)