Uncouth: Brand Identity

May 2023

The brand identity for Uncouth presents a comprehensive visual system that bridges skincare packaging with expansive editorial graphic design. The project explores a contrast between clean, minimalist product layouts and expressive, illustrative motifs, utilizing a varied colour palette of mint, orange, and neutral tones alongside bold, high-contrast typography. Executed through a mix of CGI product renders and on-location photography, the work incorporates cinematic, low-key lighting and tactile, layered print elements. The identity adapts across diverse formats, from large-scale street-level advertising posters to technical, ticket-style graphic design pieces, establishing a cohesive yet versatile aesthetic language.

Horizontal, Commercial, Graphic, Clean

Typography

Advertising Campaign