Uncouth

May 2023

The brand identity for skincare label Uncouth explores a modular visual language, shifting between graphic design and cinematic photography. The project, delivered by Among Equals, Zak Group, Orchidea Agency, Snøhetta Design, and Too Gallus, channels a clean, minimalist aesthetic through typography and bold, high-contrast packaging design. Across multiple touchpoints, the work balances vector-based graphic elements with tactile editorial photography. The system integrates playful illustrated motifs—including skulls and rabbits—with a structured typographic grid. The brand’s identity is further extended through moody, low-key lighting in outdoor campaign imagery and naturalistic studio settings, maintaining cohesion through a recurring, distinct colour palette.

Horizontal, Commercial, Graphic, Clean

Typography

Advertising Campaign