Youthforia Brand Identity 2021

Description

This photograph features three large outdoor advertising posters mounted side by side on a textured grey concrete wall above a paved sidewalk. The posters display the Youthforia brand identity with bold typographic headings in yellow against saturated purple, orange, and lime green backgrounds. Each poster showcases product displays of colourful cosmetic bottles alongside modular building block props arranged on stands. The lighting is bright and even, highlighting the paper texture and wheat-pasted installation style of the campaign. Graphic design by Universal Favourite and photography by Jamie Heath.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

Analogue / film, Natural light

Industries

Cosmetics

Color

Background

Street

Context

Out of Home (OOH)