Uncouth Brand Identity 2023

Associated creatives

Among EqualsProjects by

Zak GroupProjects by

Orchidea AgencyProjects by

Snøhetta DesignProjects by

Too GallusProjects by

Description

This nighttime editorial image for the Uncouth brand identity project features two individuals standing outdoors in a dark mountainous landscape under a deep blue sky. The person on the left wears a blue hooded puffer jacket and a dark cap while holding a flashlight. The person on the right wears a light grey puffer jacket, bucket hat, and light trousers while illuminating the scene with a handheld light source. The dramatic low-key lighting casts sharp highlights on their winter outerwear against the dark background.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Royal Blue (30%)

Pure White (30%)

Jet Black (40%)

Background

Mountain

Context

Advertising Campaign, Editorial