BrandTumi
ProjectSpring 2025 Ad Campaign

Tumi Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This commercial image for Tumi features model Xenia Adonts posed on a large crimson tufted round sofa in a hotel lobby setting. She wears a cream sleeveless top and matching trousers, resting her arm on one of two hard-shell metallic rolling suitcases positioned beside her. The scene is lit with clean professional studio lighting integrated into the interior environment, highlighting the textured surfaces of the luggage and the carpet. Emma Summerton photographed the campaign in Mexico City as part of the Spring 2025 Ad Campaign directed by Victor Sanz.
Style
Horizontal, Commercial, Clean, Polished
Industries
Bags & Accessories
Color
Cream (50%)
Jet Black (30%)
Crimson (20%)
Background
Hotel Lobby
Context
Advertising Campaign
