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BrandTumi
ProjectSpring 2025 Ad Campaign
Five Tumi suitcases in charcoal, bronze, rose gold, blue, and amber aligned in a grand hotel lobby interior.

Tumi Spring 2025 Ad Campaign 2025

Associated creatives

Victor Sanz
Victor SanzCreative Director
Emma Summerton
Emma SummertonPhotographer
Keane Pearce Shaw
Keane Pearce ShawVideographer
Xenia Adonts
Xenia AdontsModels
Lando Norris
Lando NorrisModels
Mexico City
Mexico CityLocation

Tags

tumi luggagetumi suitcaseluggage lineuphard shell suitcasetravel luggagesuitcases

Description

Five hard-shell Tumi suitcases in assorted metallic finishes stand in a row across a glossy marble floor inside a grand hotel lobby. The luggage lineup features charcoal, bronze, rose gold, royal blue, and rich amber colorways, each equipped with combination locks and top handles. The background reveals ornate wrought-iron railings on a mezzanine level and classical architectural details under warm overhead illumination. This image is part of the Tumi Spring 2025 ad campaign, photographed by Emma Summerton with creative direction by Victor Sanz.

Style

Horizontal, Commercial, Polished

Industries

Bags & Accessories

Color

Charcoal (20%)
Royal Blue (20%)
Camel (20%)

Background

Hotel Lobby

Context

Advertising Campaign