Tumi Spring 2025 Ad Campaign 2025

About

This commercial product photograph features a dark carbon fiber Tumi hardside suitcase standing upright as the central hero object. The suitcase displays a textured woven pattern with a retractable handle, spinner wheels, and a side combination lock. It is positioned outdoors on a wide grey paved plaza under daylight conditions. The background shows a historic European-style urban street with traditional buildings, ornate streetlamps, and scattered palm trees. The campaign was directed by Victor Sanz and photographed by Emma Summerton.