Tumi Spring 2025 Ad Campaign 2025

Description

This image from the Tumi Spring 2025 ad campaign was photographed by Emma Summerton and creative directed by Victor Sanz in Mexico City. The scene features Xenia Adonts and Lando Norris outdoors on a spacious paved public square bordered by historic architecture and palm trees. A woman with blonde hair wearing a grey sleeveless top and a long pleated grey skirt poses while holding a dark hardside rolling suitcase. The natural daylight casts soft shadows across the plaza, highlighting the textures of the luggage and apparel.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Public Square

Context

Advertising Campaign