
Tumi Spring 2025 Ad Campaign 2025
About
This image from the Tumi Spring 2025 ad campaign features model Xenia Adonts posed in front of a classical stone building exterior. She is wearing a sleeveless cream-coloured top and matching trousers, carrying a large black backpack over one shoulder while glancing back toward the camera. The composition is horizontally framed with natural daylight illuminating the scene, highlighting the textured stone block walls and the polished details of the backpack. The production brings together creative direction by Victor Sanz, photography by Emma Summerton, and videography by Keane Pearce Shaw.
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Background
Residential Building
Context
Advertising Campaign