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  • ·Tumi Spring 2025 campaign portrait with Xenia Adonts
BrandTumi
ProjectSpring 2025 Ad Campaign
Woman in white sleeveless top and trousers seated on a large tufted red sofa next to a black tote bag.

Tumi Spring 2025 Ad Campaign 2025

Associated creatives

Victor Sanz
Victor SanzCreative Director
Emma Summerton
Emma SummertonPhotographer
Keane Pearce Shaw
Keane Pearce ShawVideographer
Xenia Adonts
Xenia AdontsModels
Lando Norris
Lando NorrisModels
Mexico City
Mexico CityLocation

Tags

woman seated on red sofawoman on red sofared sofablack tote bagblack bagtote bagwhite sleeveless topwhite topsleeveless top

Description

This commercial campaign image for Tumi features model Xenia Adonts seated on a massive tufted red velvet sofa. She wears an off-white sleeveless top and light trousers, with a black structured tote bag placed beside her on the cushion. The lighting is bright and clean, emphasizing the sharp contrast between the monochrome attire, the dark leather bag, and the vivid red background. Photographed by Emma Summerton as part of the Spring 2025 ad campaign.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Pure White (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign