Cole Barash, Photographer, New York

Description

This vertical campaign image features a woman lifting a heavy barbell overhead against a textured, neutral-toned background. The lighting is low-key and dramatic, accentuating the physical exertion and muscle definition of the subject. Prominent graphic text is layered across the upper portion of the frame, including a brand logo and the phrase A smarter way to train. The composition is tight and focused, highlighting strength and determination in a fitness context. Photographed by Cole Barash in New York.

Style

Vertical, Commercial, Action, Gritty, Grainy

Industries

Fitness

Color

Background

Textured Backdrop, Bridge

Context

Advertising Campaign