Loewe Fall 2023 Ad Campaign 2023

Description

Actor Tang Wei stars in the Loewe Fall Winter 2023 advertising campaign, photographed by David Sims with creative direction by Jonathan Anderson. She is seated wearing a matching short-sleeved top and trousers featuring a bold yellow and black tortoiseshell print. In front of her, she holds an oversized black leather shoulder bag accented with a distinctive gold doughnut chain strap. The set features warm ambient studio lighting with translucent plastic sheeting draped in the background beneath large white LOEWE branding.

Style

Vertical, Commercial, Warm

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign