Logo
  • Home
  • ·Media
  • ·Loewe Fall 2023 Shearling Chain Bag Campaign
BrandLoewe
ProjectFall 2023 Ad Campaign
Loewe cream shearling handbag with gold Anagram logo and chunky gold chain strap resting on a white studio surface.

Loewe Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
If there is one
If there is oneAgency
David Sims
David SimsPhotographer
Tang Wei & Taylor Russell
Tang Wei & Taylor RussellTalent
Benjamin Bruno
Benjamin BrunoStylist
Lo Chu Sum & Duffy
Lo Chu Sum & DuffyHair
Wong Chi Yee & Lucia Pieroni
Wong Chi Yee & Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Holmes Production
Holmes ProductionProduction

Tags

loewe shearling bagloewe bagshearling bagshearling handbagcream shearling pursegold chain strapchunky gold chainchain strapgold anagram logo

Description

An advertising visual for the Loewe Fall 2023 campaign photographed by David Sims, under the creative direction of Jonathan Anderson. The composition centers on a plush, structured cream shearling handbag set against a muted grey studio backdrop. A bold, polished gold-tone doughnut chain strap pools across the light surface in front of the bag, complementing the central metallic Anagram emblem embedded in the soft fleece exterior. Bold black serif LOEWE branding spans across the top of the frame above credit text.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Typography, Soft Light

Industries

Bags & Accessories

Color

Cream (70%)
Gold (30%)

Background

Grey Seamless

Context

Advertising Campaign