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  • ·Loewe Fall 2023 Velvet Bow Pump Ad Campaign
BrandLoewe
ProjectFall 2023 Ad Campaign
Loewe crushed velvet pump with an oversized bow on the toe, displayed on a grey pedestal against a neutral studio backdrop.

Loewe Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
If there is one
If there is oneAgency
David Sims
David SimsPhotographer
Tang Wei & Taylor Russell
Tang Wei & Taylor RussellTalent
Benjamin Bruno
Benjamin BrunoStylist
Lo Chu Sum & Duffy
Lo Chu Sum & DuffyHair
Wong Chi Yee & Lucia Pieroni
Wong Chi Yee & Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Holmes Production
Holmes ProductionProduction

Tags

crushed velvet pumpvelvet pumpvelvet shoeoversized bow shoebow pumphigh heeled shoevelvet high heelsloewe velvet shoe

Description

Photographed by David Sims for the Loewe Fall 2023 advertising campaign under the creative direction of Jonathan Anderson, this commercial still life highlights a single high-heeled pump. The shoe is crafted from luminous crushed velvet in a warm camel tone, accented with an oversized, sculptural bow across the toe. Positioned centrally on a pale grey plinth, the design stands out against a clean studio backdrop illuminated by soft, diffused light, beneath the prominent Loewe typography at the top of the frame.

Style

Vertical, Commercial, Tactile, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Camel (80%)

Background

Grey Seamless

Context

Advertising Campaign