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  • ·Loewe Fall 2023 Ad Campaign Squeeze Bag by David Sims
BrandLoewe
ProjectFall 2023 Ad Campaign
Loewe brown gathered leather Squeeze bag with gold donut chain strap resting on a white pedestal against a neutral backdrop.

Loewe Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
If there is one
If there is oneAgency
David Sims
David SimsPhotographer
Tang Wei & Taylor Russell
Tang Wei & Taylor RussellTalent
Benjamin Bruno
Benjamin BrunoStylist
Lo Chu Sum & Duffy
Lo Chu Sum & DuffyHair
Wong Chi Yee & Lucia Pieroni
Wong Chi Yee & Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Holmes Production
Holmes ProductionProduction

Tags

loewe squeeze bagloewe bagbrown leather bagleather shoulder baggathered leather bagslouchy shoulder bagdesigner handbaggold chain strapdonut chain strapgold hardware

Description

An advertising campaign still for Loewe Fall Winter 2023, photographed by David Sims with set design by Vincent Olivieri. The frame centres on a brown slouchy leather shoulder bag displayed atop a simple white pedestal against an even, neutral studio background. The bag features gathered ruching along the rim and handle, accented by a polished gold-tone doughnut chain and spherical charm dangling down the front. The bold Loewe wordmark dominates the top of the vertical poster layout, accompanied by minimalist campaign typography.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Bags & Accessories

Color

Taupe (80%)
Gold (20%)

Background

Grey Seamless

Context

Advertising Campaign