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Brand
Akubra
ProjectSummer of Akubra
Man in a wide-brim brown felt hat and off-white t-shirt standing outdoors in front of sand dunes for Akubra.

Akubra Summer of Akubra 2026

Associated creatives

Robbie Fimmano
Robbie FimmanoPhotographer
Natalie Culina
Natalie CulinaCreative Director
Peter Fowler
Peter FowlerCreative Director
Dijana Madison
Dijana MadisonArt Director
Bree Salzmann
Bree SalzmannHead of Marketing
Emma Kalfus
Emma KalfusFashion Stylist
Sophie Roberts
Sophie RobertsHair Stylist
Filomena Natoli
Filomena NatoliMakeup Artist
Thomas Mesker
Thomas MeskerProp Stylist
Lauren Barge
Lauren BargeExecutive Producer
Casey Pippet
Casey PippetProducer

Tags

man in brown hatman wearing akubra hatbrown felt hatwide brim hatakubra hatcream t shirtwhite t shirtman looking at camera

Description

A close-up portrait of a man wearing a classic brown wide-brim felt hat featuring a braided band and an off-white raglan crewneck t-shirt. Photographed outdoors in natural daylight against a softly blurred coastal sand dune background, the composition centers the subject directly looking at the camera. The piece serves as campaign imagery for Akubra, featuring branded typography across the lower torso, shot by photographer Robbie Fimmano with art direction by Dijana Madison and styling by Emma Kalfus.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Bags & Accessories

Color

Off-White (50%)
Chocolate (30%)

Background

Sand Dunes

Context

Advertising Campaign