Akubra Summer of Akubra 2026

Description

This vertical campaign image for the Akubra project titled Summer of Akubra was captured by photographer Robbie Fimmano with creative direction by Natalie Culina and Peter Fowler. The shot features a smiling man with a mustache, wearing a wide-brimmed straw hat and an unbuttoned blue denim shirt, holding a small Jack Russell puppy that playfully licks his cheek. The warm, natural lighting highlights the textured straw hat, denim fabric, and silver rings worn on the man's fingers. The composition is clean and intimate, emphasizing the warm bond between the subject and the animal against a plain neutral background.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Solid Colour

Context

Advertising Campaign