Akubra

Jan 2026

The Summer of Akubra campaign leans into an authentic coastal aesthetic, centering the brand’s heritage headwear through a series of sun-drenched, editorial portraits. Photographed by Robbie Fimmano, the imagery balances classic felt and straw hat craftsmanship with a relaxed, outdoor lifestyle narrative, utilizing soft natural light and warm, earthy tones to ground the work in a tactile, high-contrast visual language. Creative direction from Natalie Culina and Peter Fowler, supported by art direction from Dijana Madison, unifies the campaign's focus on heritage iconography. The production emphasizes natural textures and intimate, clean compositions, with fashion styling by Emma Kalfus and grooming by Sophie Roberts and Filomena Natoli further defining the campaign's approachable, sun-bleached atmosphere.

Editorial, Vertical, Warm

Natural light

Advertising Campaign