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  • ·Akubra Summer of Akubra Campaign with Mick Fanning
Brand
Akubra
ProjectSummer of Akubra
Mick Fanning posing on a beach with crossed arms, wearing a brown wide-brim Akubra hat and a blue denim western shirt.

Akubra Summer of Akubra 2026

Associated creatives

Robbie Fimmano
Robbie FimmanoPhotographer
Natalie Culina
Natalie CulinaCreative Director
Peter Fowler
Peter FowlerCreative Director
Dijana Madison
Dijana MadisonArt Director
Bree Salzmann
Bree SalzmannHead of Marketing
Emma Kalfus
Emma KalfusFashion Stylist
Sophie Roberts
Sophie RobertsHair Stylist
Filomena Natoli
Filomena NatoliMakeup Artist
Thomas Mesker
Thomas MeskerProp Stylist
Lauren Barge
Lauren BargeExecutive Producer
Casey Pippet
Casey PippetProducer

Tags

mick fanningakubra hatwide brim hatstraw hatbrown hatdenim western shirtblue denim shirtdenim shirtman with arms crossedman standing on beach

Description

Photographed by Robbie Fimmano for the Summer of Akubra campaign, Australian surfer Mick Fanning stands with arms crossed against an ocean backdrop. He wears a brown wide-brim woven Akubra hat with a chin strap paired with a long-sleeved dark blue denim western snap shirt and light-wash jeans. The portrait is captured in diffused natural coastal daylight with breaking surf behind him, overlaid at the base with bold white Akubra brand typography. Creative direction by Natalie Culina and Peter Fowler, with styling by Emma Kalfus.

Style

Vertical, Commercial

Techniques

Typography, Natural light

Industries

Bags & Accessories

Color

Denim (50%)
Camel (30%)

Background

Ocean

Context

Advertising Campaign