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Brand
Akubra
ProjectSummer of Akubra
Two men wearing wide-brimmed hats outdoors, with one man driving and the other seated beside him, captured in black and white.

Akubra Summer of Akubra 2026

Associated creatives

Robbie Fimmano
Robbie FimmanoPhotographer
Natalie Culina
Natalie CulinaCreative Director
Peter Fowler
Peter FowlerCreative Director
Dijana Madison
Dijana MadisonArt Director
Bree Salzmann
Bree SalzmannHead of Marketing
Emma Kalfus
Emma KalfusFashion Stylist
Sophie Roberts
Sophie RobertsHair Stylist
Filomena Natoli
Filomena NatoliMakeup Artist
Thomas Mesker
Thomas MeskerProp Stylist
Lauren Barge
Lauren BargeExecutive Producer
Casey Pippet
Casey PippetProducer

Tags

man driving carman drivingdriving carman in cowboy hatcowboy hatmancar steering wheelsteering wheel

Description

This black and white portrait for the Akubra project titled Summer of Akubra features two men wearing classic wide-brimmed hats in an outdoor setting. The image was photographed by Robbie Fimmano with creative direction by Natalie Culina and Peter Fowler, fashion styling by Emma Kalfus, and art direction by Dijana Madison. The composition captures the foreground driver gripping the steering wheel while a second man sits closely behind in the vehicle under bright daylight. Natural textures and high-contrast monochrome grading accentuate the rustic apparel and headwear.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Background

Sand Dunes

Context

Advertising Campaign