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Brand
Akubra
ProjectSummer of Akubra
Group of people wearing hats on and around an off-road vehicle parked on a sandy beach under an overcast sky

Akubra Summer of Akubra 2026

Associated creatives

Robbie Fimmano
Robbie FimmanoPhotographer
Natalie Culina
Natalie CulinaCreative Director
Peter Fowler
Peter FowlerCreative Director
Dijana Madison
Dijana MadisonArt Director
Bree Salzmann
Bree SalzmannHead of Marketing
Emma Kalfus
Emma KalfusFashion Stylist
Sophie Roberts
Sophie RobertsHair Stylist
Filomena Natoli
Filomena NatoliMakeup Artist
Thomas Mesker
Thomas MeskerProp Stylist
Lauren Barge
Lauren BargeExecutive Producer
Casey Pippet
Casey PippetProducer

Tags

group of people with hatspeople with hatsgroup of peoplevintage off-road vehicleoff-road vehiclevintage vehiclecar on beachsandy beach

Description

This campaign image for Akubra titled Summer of Akubra features a group of five individuals posed on and around a dark green vintage off-road vehicle parked on a sandy beach. The expansive background reveals a calm ocean meeting the shore under a dramatic overcast sky. The subjects wear casual apparel styled with traditional wide-brim hats, capturing an authentic coastal and outdoor atmosphere. The composition is shot with natural lighting and earthy tones, emphasizing a cinematic lifestyle narrative. The production was captured by photographer Robbie Fimmano with creative direction by Natalie Culina and Peter Fowler.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Beige (30%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign