Squarespace Brand Identity 2018

Description

An outdoor urban scene features a Squarespace advertising billboard mounted at the entrance of the 2 Avenue Station subway entrance. The billboard showcases bold, kinetic typography with the word MAKE repeating across a white background. The display is housed in a dark green frame, positioned next to a matching green subway entrance railing and globe lamp. In the background, city street life unfolds with pedestrians crossing a street and yellow taxis passing by under an overcast sky. Natural daylight illuminates the scene, highlighting the glossy finish of the street furniture against the matte asphalt and concrete surroundings.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)