Squarespace Brand Identity 2018

Description

An outdoor urban scene features a Squarespace advertising billboard mounted at the entrance of the 2 Avenue Station subway entrance. The billboard showcases bold, kinetic typography with the word MAKE repeating across a white background. The display is housed in a dark green frame, positioned next to a matching green subway entrance railing and globe lamp. In the background, city street life unfolds with pedestrians crossing a street and yellow taxis passing by under an overcast sky. Natural daylight illuminates the scene, highlighting the glossy finish of the street furniture against the matte asphalt and concrete surroundings.