Squarespace Brand Identity 2018

Description

A large outdoor billboard is mounted on the side of a weathered grey brick building in an urban setting. The billboard features a solid black background filled with scattered white typographic letter forms floating across the surface. A small brand signature logo appears in the bottom right corner of the black panel. Below the main display, an architectural parapet with ornate stone detailing and a smaller purple promotional banner are visible. The natural daylight casts soft, even illumination across the building facade.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Background

Residential Building

Context

Out of Home (OOH)