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BrandSimons Canada
ProjectViva Puerto Rico Campaign 2026
Model Paolo Busti doing a handstand on a sandy beach wearing blue shorts and a striped shirt in the Viva Puerto Rico campaign.

Simons Canada Viva Puerto Rico Campaign 2026 2026

Associated creatives

Mei Tao
Mei TaoPhotographer
Paolo Busti
Paolo BustiModel

Tags

paolo busti doing handstandpaolo bustiman doing handstandman handstandhandstand on beachbeach handstandnavy blue swim shortsnavy shortsstriped short sleeve shirtstriped shirtblue swim shorts

Description

Model Paolo Busti performs an upside-down handstand on the shore for the Simons Canada Viva Puerto Rico Campaign 2026, photographed by Mei Tao. He is dressed in navy blue swim shorts and a green and white horizontally striped shirt with bare feet pointed toward the sky. The foreground features smooth golden sand leading to turquoise ocean water and rolling surf. Soft natural daylight illuminates the vibrant tropical coastal landscape beneath a pale blue, cloud-dotted sky.

Style

Horizontal, Commercial, playful

Techniques

Natural light

Industries

Menswear

Color

Navy (40%)
Mint (30%)
Off-White (30%)

Background

Sandy Beach

Context

Advertising Campaign