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BrandSimons Canada
ProjectViva Puerto Rico Campaign 2026
Model Paolo Busti outdoors wearing a blue ribbed knit sweater with a striped towel draped around his neck.

Simons Canada Viva Puerto Rico Campaign 2026 2026

Associated creatives

Mei Tao
Mei TaoPhotographer
Paolo Busti
Paolo BustiModel

Tags

paolo bustiblue ribbed sweaterblue knit sweaterknit sweaterstriped beach towelblue striped towelbeach towel

Description

Model Paolo Busti poses along the coast wearing a vibrant blue ribbed crewneck sweater with a blue and white striped towel draped over his shoulders. Photographed by Mei Tao for the Simons Canada Viva Puerto Rico 2026 campaign, the portrait utilizes natural outdoor light against a backdrop of open ocean and cloud-filled sky.

Style

Vertical, Commercial, Cool, Clean

Techniques

Natural light

Industries

Menswear

Color

Cobalt (50%)
Royal Blue (30%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign