Simons Canada Viva Puerto Rico Campaign 2026 2026

Description

Captured by photographer Mei Tao for the Simons Canada Viva Puerto Rico Campaign 2026, model Paolo Busti poses under direct natural sunlight. He wears a short-sleeved maroon linen button-up shirt paired with pleated cream trousers, accented by a dark belt and silver pendant necklace. With one hand resting on a low concrete ledge, he holds a white mesh string bag filled with fresh citrus fruits in the other. Behind him, a vibrant turquoise textured wall features vertical drips of red, brown, and white paint, creating a bold, warm-weather editorial composition.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Natural light

Industries

Menswear

Color

Background

Theatre

Context

Advertising Campaign