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Man from behind leaning against a vehicle wearing an off-white graphic t-shirt, bucket hat, and blue striped pants under palm trees.

Simons Canada Viva Puerto Rico Campaign 2026 2026

Associated creatives

Tags

Description

Model Paolo Busti poses leaning against a light-toned vehicle in an outdoor tropical setting for the Simons Canada Viva Puerto Rico Campaign 2026, photographed by Mei Tao. He is viewed from behind wearing a white bucket hat, an off-white relaxed t-shirt featuring a red fish graphic with 'Salt & Fish BAR' printed in blue lettering, and bold navy-and-white vertical striped trousers. Palm fronds and a clear blue coastal sky frame the background in warm natural daylight.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Menswear

Color

Off-White (60%)
Navy (30%)

Context

Advertising Campaign